11 Network

The target audience is obsessed with provocative, engaging and in demand content. 11Network is where Millennials and Gen Z get their fix of their favourite shows, celebrities and stars. 7 in 10 Gen Z said watching videos with others helped them feel more connected.

The primary 11Network site was home to the world’s first YouTube aggregation network. Providing a category based, curated feed of videos from regarded content creators. Streaming the world’s best content, sourced from the world’s most popular platform.

The Technology

The unique platform was based off of our existing news aggregation content solutions, adapted for YouTube. Creating a brand safe and algorithm free environment, ensuring longer engagement with the audience. 11Network cut a clear path through YouTube noise to identify and amplify the most sort after, in demand content.

The News, Sport, and Finance sites, were created as on-brand homes for their respective categories. They functioned as standalone products, with the ability to enable cross-pollination between the generally younger 11Network audience (who tended to consume their news via YouTube and social media) with traditional online news media channels.

11NETWORK

The world’s first YouTube aggregation network. Providing a category based, curated feed of videos from regarded content creators.

11NEWS

The place where the network published full-length feature articles and breaking news updates. In both article & video bulletin format.

11SPORT

Featuring a combination of original content sports reporting, combined with a global feed of aggregated sports news snippets, powered by our news data feed service.

11FINANCE

Aggregated global financial news and insights, company press releases, and financial instrument price tracking & analysis tools.

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