The target audience is obsessed with provocative, engaging and in demand content. 11Network is where Millennials and Gen Z get their fix of their favourite shows, celebrities and stars. 7 in 10 Gen Z said watching videos with others helped them feel more connected.
The primary 11Network site was home to the world’s first YouTube aggregation network. Providing a category based, curated feed of videos from regarded content creators. Streaming the world’s best content, sourced from the world’s most popular platform.
The unique platform was based off of our existing news aggregation content solutions, adapted for YouTube. Creating a brand safe and algorithm free environment, ensuring longer engagement with the audience. 11Network cut a clear path through YouTube noise to identify and amplify the most sort after, in demand content.
The News, Sport, and Finance sites, were created as on-brand homes for their respective categories. They functioned as standalone products, with the ability to enable cross-pollination between the generally younger 11Network audience (who tended to consume their news via YouTube and social media) with traditional online news media channels.