11 Network
The target audience is obsessed with provocative, engaging and in demand content. 11Network is where Millennials and Gen Z get their fix of their favourite shows, celebrities and stars. 7 in 10 Gen Z said watching videos with others helped them feel more connected.
The primary 11Network site was home to the world’s first YouTube aggregation network. Providing a category based, curated feed of videos from regarded content creators. Streaming the world’s best content, sourced from the world’s most popular platform.
![](https://lumin8ai.com/wp-content/uploads/2024/07/11-Network-Logo.png)
![](https://lumin8ai.com/wp-content/uploads/2024/07/11-FINANCE-LOGO-1024x254.png)
![](https://lumin8ai.com/wp-content/uploads/2024/07/11-SPORT-LOGO-WHITE-1024x324.png)
![](https://lumin8ai.com/wp-content/uploads/2024/07/11-News-Logo-1024x361.png)
The Technology
The unique platform was based off of our existing news aggregation content solutions, adapted for YouTube. Creating a brand safe and algorithm free environment, ensuring longer engagement with the audience. 11Network cut a clear path through YouTube noise to identify and amplify the most sort after, in demand content.
The News, Sport, and Finance sites, were created as on-brand homes for their respective categories. They functioned as standalone products, with the ability to enable cross-pollination between the generally younger 11Network audience (who tended to consume their news via YouTube and social media) with traditional online news media channels.